The way that we run businesses has changed a lot since the advent of the internet, as it has allowed more people to start selling their goods and services more freely. This has enabled people of any age to start their own business and be their own boss, which also drives innovation and fuels local economies. Although unless you’ve implemented content creation for social media, chances are the exponential technological advancements may have left you behind.
Trends over recent years speak volumes about how younger generations want to consume information, typically via short videos packed with content. This has become an important aspect of marketing, but the technology and skill required to make engaging videos is generally beyond the average person. As a provider of services such as content creation in Central Florida, we’ve helped countless businesses revolutionize how they advertise, and even how they communicate internally.
Here is how you can utilize engaging content to ensure your business remains relevant well into the distant future.
Content Creation for Social Media & The Importance of Music
Throughout human history, music has had the ability to carry us into other realms of thought and experience. Nowadays with its accessibility, music enhances every moment of our lives, from wake to sleep. It’s no surprise that music has always been a powerful tool in the advertising industry, but for a long time quality audio production has been limited to those companies who can afford it.
That has changed dramatically in recent years, with a proliferation of talented artists and intuitive software. There are now entertainment companies out there that can provide music for your company at a fraction of the original cost.
Jingles or Jams
Before hiring an entertainment company to produce original music for your business, you should consider what you want the music for. Depending on your business, marketing style, or the platforms you advertise on, the following kinds of music might be more relevant:
- Custom radio or podcast jingles
- Original film or TV show scores
- Montage music
- Funny parody music
Being well established in content creation in Central Florida, we have a range of singers and all the tools to bring the power of music to your business.
Content Creation for Social Media – Don’t Blink or You’ll Miss It
It seems that the average length of videos has shortened over the years, and our attention span has adjusted accordingly. To stand out amongst the crowds, videos need to be another level of engaging, which can take professional guidance and expensive tools. Their power is undeniable though, and when combined with high quality music, they can be truly unforgettable.
Ads, Tutorials, or Boosting Morale
As with music, videos can serve a range of purposes within your company, and aren’t limited to only advertisements. Here are some of the best uses for videos that we’ve come across:
- Social media ads – social media platforms like Instagram or Youtube offer the opportunity to play a short video to your target demographic with ease
- Tutorials – if you need to give any instructions with your products or services, then a tutorial video can offer both a concise way to instruct, and also act as advertising
- Announcements – some internal changes within a business require an announcement to be noticed, an animated infographic may be a great way to inform people and engage
- Keeping the remote work fresh – meeting openings don’t have to be like class roll calls every time, instead try spicing it up with fun and appropriate opening videos
- Showing gratitude to your team – a virtual awards ceremony can be a great way to show your immense gratitude to your team, especially to those who have worked so hard during a global pandemic
- Why Not DIY?
A common mistake that some business owners make is believing that music or video production is ‘easy’ and can be achieved by a few ‘creative’ staff members. While those staff members may enjoy learning about audio or video production, the end result will often be rough and will cost a lot more in time than hiring professionals. Your staff will also be limited by the lack of adequate technology, as while our phones can make and edit videos well, it won’t be up to scratch for the quality that advertising may demand.
Need Help with Content Creation for Social Media? Go for Pro!
Entertainment Central Productions have been providing services like content creation Central Florida and nearby for some time now. We have professional staff who are equipped with the latest and greatest technology to serve all your audio and visual needs. Contact us today to see how we can help you, or visit our website to see some of that great content we’ve proudly made.