Modern marketing has been defined by the technology which has driven innovation in the last few decades, namely computers. Although we may not consider them necessarily computers, our modern smart phones are more capable than most computers were a decade ago. Keeping up with these advancements is a must for all businesses, as competition in the global marketplace continues to drive more innovation. One way to keep up with the times is with event entertainment.
As a provider of event entertainment Orlando, we know that regardless of what your company sells, an entertaining private event has more value than just good press release. While none of us may have actually been present in Steve Job’s events for Apple, most people have seen those iconic clips of him making relatively mild announcements on stage. This raises the point that event entertainment has more scope than just entertaining your employees and investors, it can also serve as good marketing for your company as a whole.
Here’s how an entertaining event hosted within your company can double as marketing media going forward.
Event Entertainment & The Tricks of the Trade
Having worked in event entertainment Orlando for some time now, we’ve come to learn some of the great tricks of both the event and marketing trades. There are several key elements that can really cement an event in the minds of those attending, and those viewing remotely via live stream or even after the fact on YouTube.
1. Memorable Music
Music is an undeniably important aspect of the human experience, and it subtly influences us on an unconscious level. It can help to change a mood or to build suspense for an announcement, and different kinds of music can speak to different demographics.
Instead of utilizing the same old music people have heard a million times before, it’s better to utilize original music or at least a cover, especially those rewritten to suit your company. The idea behind this isn’t to make a hit song, but instead to use the innate cues in music to build intrigue.
2. Visually Appealing
Keeping people focused on what’s in front of them has become harder and harder in recent years, with platforms like Instagram and TikTok encouraging the production of 30 second long videos. To combat this, events need to take on a new degree of visual appeal to keep their audience captivated. By utilizing classical special effects like event lighting, and combining it with more modern elements like projection, you can keep your crowd’s attention away from their phone and on the event in front of them.
This is also important to think about when recording the event for marketing media, you should garner a range of different camera angles of the event to allow the best quality video to be produced of it.
3. The Host with the Most
Just as important as the visual and musical aspects of the event, is the host. While you should include some people from the company in the event, it’s always best to hire a professional. A good host is able to communicate exactly what needs to be said to an audience and should be able to keep a crowd captivated. A great example of hosting style can be seen in the thousands of Ted Talks on YouTube, where professionals from a range of backgrounds talk about what their passionate about.
Event Entertainment & Deciding Whether To DIY or Hire a Pro?
When it comes to both event management and marketing, some people think that they can do it themselves to the same level that professionals can. To those people, we applaud your confidence and appreciate your efforts, but also recognize that experience and the right equipment make all the difference.
Experience
Having experienced event or marketing managers offers a range of benefits over trying to do such things yourself, including:
- They may have specific experience in the type of event or music that you’re after
- They will have previous work which may be relevant or inspiring aspects of yours
- They will have access to people in relevant fields who can further enhance the event or marketing campaign, for example, musicians, videographers, etc.
Equipment
While the modern smartphone is capable of recording both video and audio, editing, and even sharing to a range of platforms, they’re limited in the quality and efficiency in which they can achieve those tasks. Hiring the necessary equipment is possible, but can end up working out as expensive, if not more expensive than hiring an event management company.
Event Entertainment Orlando – Entertainment Central Productions
With access to a variety of people with skills, experience, and passion for both events and modern marketing, it’s no wonder we are still relied upon for our event entertainment Orlando and nearby. Check out our website to see some examples of the great music videos and events we’ve hosted, and contact us today to find out how we can turn your next event into a viral video.