Since the dawn of YouTube, we’ve seen the popularity of short videos skyrocket with millions upon millions of people around the world watching multiple videos every day. While a lot of this is just for a slice of internet fame, there are countless savvy business-owners out there driving traffic to their website with short clips on services such as Tik Tok. The modern online marketplace is crowded with people offering similar goods and services, so finding ways to stand out can make all the difference. If you really want to stand out you need to learn how to make a viral video on Tik Tok.
In recent years, we have seen marketing change into a completely different form from what we started this millennium with. Television ads, billboards, newspaper and magazine ads, these are all relics of marketing that only communicate with older audiences. If you want to get those younger demographics, you’ll have to use the apps they use, which means you may need some assistance.
As a provider of event entertainment in Orlando, we believe we can help you make your brand go viral via Tik Tok. Here’s how you can do so, and how your business can benefit from Tik Tok.
Algorithms and Machine Learning
The main concern for people trying to use these platforms for their business nowadays is appeasing the machine learning algorithms which dictate whether or not your content will be seen. This means adhering to the guidelines set by Facebook and Instagram, and posting the content that they want without posting anything that they don’t want. One controversial story could have you “shadow-banned”, which essentially means your content no longer reaches your whole audience.
Where TikTok Ticks the Boxes
Unlike Facebook and Instagram which use layers of complicated algorithms guided by machine learning to connect people, Tik Tok still relies upon the nature of the content itself. This means that an account with only a few hundred followers can still post a video which can be seen by hundreds of thousands of interested people, some of which will be of your target demographic.
This alone makes Tik Tok a substantially more valuable tool for modern businesses looking to boost organic growth through alternative means.
How to Make a Viral Video on TikTok
There are probably viral videos on how to make viral videos, plenty of which have great advice on how to make videos go viral, so we probably don’t need more of those details given here. Instead, we’ll look at what you can do to ensure any videos your business makes go viral.
How to Make a Viral Video Step 1: Appoint a Viral Video Videographer
Depending on the size of your team or nature of your work, you may be able to find someone in your team (or even a friend or family of a staff member) who is keen on making videos of this sort. It doesn’t take much skill to figure out how to make these videos, and more work needs to be invested in keeping up with trending video styles, filters, and the music and sounds that are trending. Appointing someone against their will probably won’t result in the best videos, so ask for any volunteers.
If you can’t find any volunteers then you may want to hire a professional content creation company, especially those which provide event entertainment in Orlando.
How to Make a Viral Video Step 2: Cameras at the Ready
While many videos online nowadays are planned meticulously, there are still plenty of situations in daily life which can be captured and converted into candid content. We innately recognize candid behavior, so having several cameras rolling during events, staff outings, certain team meetings, and any time appropriate can be a great way to capture those nuggets of gold.
How to Make a Viral Video Step 3: Host an Unforgettable Event
When thinking about Apple and Microsoft, many of us will remember those iconic press releases on stage where they announced the products so ubiquitous in our everyday life now. Hosting events may seem daunting, but with a professional event entertainment provider it can be a breeze. These events can be great content for showing what you and your company are about.
Premiere Event Entertainment In Orlando
While going viral is achievable by anyone regardless of who they are or what they do, there are plenty of variables which we can control in enhancing our success. For example, if you want an event video to go viral, you may consider hiring us as your event entertainment in Orlando. We have professional videographers, musicians, and content creators ready and waiting to make your company known worldwide. Check out our website to see some of our creations, or contact us today.