Videos have quickly become one of the most popular formats for information, advertising, and entertainment in our modern age. The lines between these are constantly being blurred, and platforms like TikTok have enabled people to create a following which can enhance their business. The power of a good video is undeniable, but to those of us who don’t have a knack for Instagram or TikTok, it can be daunting. That’s why you need a professional videographer in Orlando, FL.
Here at Entertainment Central, we do more than provide event entertainment in Orlando. We have been curating quality content for our clients for quite some time. Whether it’s footage of an event or just a short announcement video, they need to be engaging and convincing. Here’s a look at what you can expect of video content made by us, and what you should expect from others.
Our Professional Videographers Will Help You Define Your Video’s Purpose
One of the most important things when creating a quality video is to have a clearly defined purpose before beginning. Do you want your video to:
- Show the target demographic what products or services you provide?
- Provide valuable information or education related to your products or services?
- Build brand awareness?
Before even contacting us about your dream content, it’s best to have this all figured out.
1. Highlight brand synopsis
The purpose can then be rewritten into the synopsis on websites like YouTube, which can help people identify whether or not it’s relevant to them.
2. Optimize content for conversions
Simply showing people your products isn’t enough nowadays, and if you’ve done any Search Engine Optimization (SEO) or social media work in the past, then you’ll know the importance of a call to action.
3. Add call to action
This is a part of a piece of content that prompts the viewer to do something, usually working on the subconscious or unconscious mind. The most common calls to action include things like:
- Like and Subscribe
- Hit the follow button
- Sign up today
These can be anything, and usually involve using action words (verbs) to encourage engagement with the content or brand.
Our Professional Videographers Will Help You Know Your Video’s Demographic
Every business has a target demographic that are a group of people most likely to purchase goods or services from said provider. Knowing your demographic means more than just knowing what they like. There are many ways you can get a real insight into what your demographic desires or demands:
- Interacting with them via newsletters
- Incentivizing legitimate feedback
- Surveying your demographic
Once you know your demographic, you can further optimize your content to speak specifically to them.
1. Social handles and website
Another aspect of conversions is showing your potential customers how they can find you, which is of the utmost importance, especially in short-form content. The best ways to do so include giving your phone number, website, and social media handles (usually @brand-name).
2. Optimize for Preferred Platforms
A video made for television looks vastly different from those made for YouTube, which also differs from those made for TikTok. When creating content, you can either create multiple versions to suit different platforms, or you can focus on optimizing your content for one particular platform. Each platform has its own things to consider.
YouTube
With its horizontal viewing screen, one can expect YouTube videos to be viewed on smartphones, computers, and televisions. Making them some of the more versatile videos around. This platform is also much better for those videos which include more details, and thus may be better for those educational videos.
TikTok
Quick and engaging are two words that aptly describe the video content on this particular platform. With restrictions on video length ranging between 30 seconds and a few minutes, you’ve gotta move fast to get your message across on TikTok. A quick look at TikTok shows just how popular camera-facing monologues are, making this a great platform for creating authentic testimonial videos or insight into an event held by your business.
TikTok-optimized content has the added bonus of being smartphone-friendly, meaning it can be shared across multiple devices.
If you’re looking for help with event entertainment in Orlando, check out our website to see what we can do for you, and how we can incorporate video footage from your event into usable formats for your brand.
Continued Engagement
Once a video is posted, the work is far from over. From there it’s important to monitor engagement in the comments section, especially on YouTube, and to respond to any legitimate questions people may have. By actively communicating through the platform, you can further legitimize your business in the eyes of your demographic.
Videographer for Music Video
Here at Entertainment Central Productions videographer for music videos are our specialty. We have years of success and thousands of clients nationwide. Our latest creation “Summer Breeze” was a big hit! Our team organized all of the details for this music video:
- We brainstormed the trend
- We casted the crew
- We managed the rehearsals
- We scripted the video
- We established the foundation shots
- We captured the festive mood
Hire Our Professional Videographers in Orlando, FL – Entertainment Central Productions
Here at Entertainment Central, we do more than just creating engaging event entertainment in Orlando. We will work alongside a range of creatives to make compelling and engaging video and musical content that gets people excited. To see some of our content, check out our website, or contact us today to get to work on your next event!